Short on Strategic Branding, Marketing or Innovation Leadership?

In search of a fresh perspective? Need a right hand to take on a high-profile, mission-critical effort?

After an equal number of years’ experience in brand marketing as well as agency leadership consulting roles, I'm uniquely positioned to support Owners,, Founders, CEOs & CMOs to seamlessly navigate the demands they're facing.

I know how to get the best work out of agencies and teams, and I know what agencies and teams require in order to do their best work.

Simply put, I can help get you further, faster, with fewer mistakes.

I consult with scaling brands, businesses and teams to deliver on key strategic imperatives, specializing in the retail and consumer goods industries. Supporting B2B and B2C scaling brands, businesses and teams, my sweet spot is articulating significant differentiation and growth in partnership development; brand strategy; marketplace and landscape analysis; brand marketing; and new product roadmap planning.

Category expertise includes: highly regulated industries; natural products; food & beverage; supplements; cannabis: apparel; QSR/c-store channels. Emphasis in highly regulated industries, pressure cooker situations and navigating the unknowns.

WAYS TO PARTNER 🚀

STRATEGY & INSIGHTS | PRODUCT INNOVATION

☑️ Landscape, Marketplace, Competitive & Whitespace Analysis

☑️ Trends and Category Insights | Retail Audits

☑️ Market Entry Considerations | Key Criteria for Success

☑️ New Product Innovation | Pipeline Planning | GTM Planning & Execution

BRAND DIFFERENTIATION | INTEGRATED MARKETING

☑️ Brand Audits | Strategic Branding & Storytelling | VBI Development

☑️ Cohesive Brand Identities (corporate, brand or environmental design)

☑️ Brand Marketing | Omnichannel Campaign Development

☑️ Customer Loyalty Programming | Loyalty Segmentation to Build Brand Love

PARTNERSHIP DEVELOPMENT & MANAGEMENT

☑️ Client Partnership | New Business Development

☑️ Building Accountable Teams | Org Design | Roles & Responsibilities

☑️ Managing & Measuring Effective Agency Partnerships

☑️ Project & Creative Briefs | Scopes of Work Development

☑️ ROI (return on investment) vs. ROL (return on labor)

Why It Matters

Sometimes when you have a high-profile or mission-critical initiative, all you really need is a senior trusted advisor or partner to strategically propel your brand forward. And when a brand is clearly defined, it connects the value proposition dots, creating a solid foundation for consistent and compelling messaging. As defined, it will remain true to itself in a differentiated manner that resonates with its consumers, customers and key stakeholders alike.

When working together, we can unlock the full potential of your brand. ⇨ julie@briochebrand.com